'The Scene' Watch Page

Being the entry point and most viewed page, encouraging more views on the Watch Page is a top priority on The Scene, Condé Nast’s digital video platform. The previous version featured a large video player that pushed other content below the fold which in turn showed fewer clicks after just watching one video. This design aimed at making the page feel ‘scrollable’ from above the fold. Just a week after launching we saw a 150% increase in click-through on this page.