Spresso.ai Website Redesign

Spresso.ai is a cutting-edge pricing intelligence platform helping enterprise retailers drive profitability through AI-driven strategies. When they approached me, their website was rich in content but visually minimal—and with their audience expanding to include not just potential clients but also investors, it was time for a transformation. I led a full redesign and build, creating a site that’s more engaging, visually dynamic, and strategically structured. The goal was to clarify their two main offerings—Pricing Intelligence and the Enterprise Commerce Suite—while placing a stronger emphasis on their flagship product, Pricing Intelligence. I used Figma to map out a clean, intuitive layout, built the site in Webflow, and incorporated custom conceptual imagery using Midjourney to bring more personality and depth to the experience, without distracting from the core message. The result is a modern, confident site that tells a clearer story and better supports their growth.