Bundles Landing Page

Birthdate Co. creates one-of-a-kind birthday candles based on astrology. In 2021, they launched their second product—The Birthdate Book—thereby positioning themselves as a go-to place to shop for personalized gifts for any occasion. To drive sales on the higher-priced book product to increase AOV, we took advantage of the holidays to increase revenue via bundle sales where customers can easily purchase their flagship candle product along with the book.